LiveRail AdServer delivers fully native support for the emerging standard of VAST (Video Ad Serving Template). VAST defines a standard format for communication between advertising platforms - in effect, defining a common "language" so that ad technologies from different vendors are able to communicate more efficiently between each other. This means that ads booked in LiveRail AdServer can easily be distributed to or from any third-party ad-system or ad-network.

For Advertisers
AdServer provides agencies and advertisers with a centralized platform to manage, deliver and track video ad campaigns across multiple destination sites and networks. For the first time, cross-network media buys can be managed and distributed from within a single platform, eliminating the need to manually distribute ad assets or provide complex insertion orders. Importantly, AdServer consolidates your campaign reporting within its verifiable third-party environment in real-time, eliminating reliance on reports generated by publishers at the end of each campaign.

For Publishers
On the Publisher side, LiveRail AdServer makes it simple for you to deploy new campaigns by simply entering VAST-compatible ad-tags provided by your advertisers. This means that rather than having to re-upload all assets, or manually traffic the campaign creative, flighting new campaigns becomes simply a matter of pasting an ad-tag into the system and selecting targeting criteria.