Video is a unique medium that creates special challenges, but also a whole new set of opportunities. The problem is, that most of the established approaches and technologies for display (banner) advertising are poorly equiped to handle the complexities of video. At LiveRail, we build solutions that tackle this head-on. LiveRail LiveRail for Publishersis built from the ground up to address these new video-specific challenges, and develop new approaches and technologies to make monetizing video content simple for publishers, and effective for their advertisers.

Targeting the way video works
We make it easy to target campaigns to the existing taxonomy of Tags, Content Channels and Media IDs you use to categorize your existing video library. In most cases, LiveRail dynamically pulls your existing tag/channels directly into its targeting system, and makes those tags available for targeting purposes.


Video isn't described using "zones", so a more modern targeting approach is needed. Our tag-based targeting, and syndication-tracking metrics provide the perfect way to solve the complex challenges of effectively targeting ads to diverse video libraries. When layered with LiveRail's rich scenarios, domain, geography, media ID, and day-part targeting - we believe we offer the most advanced targeting functionality available.

Video-specific campaign metrics/reporting
Video’s rich interaction between viewer and ad creates opportunities to measure performance in ways never before possible. Traditional display servers just measure “impressions served”, but LiveRail is built to natively track and report on vital video-specific metrics as well; like percentage viewed/completed, pause/resume and muting - giving you greater insight into the performance of your campaigns.

Additionally, LiveRail AdServer tracks and reports on specialist video metrics like re-embeds and syndication; with granularity down to exact episode or show. We automatically collect data on every website/URL where your ad appears; so as content travels round the web, so too can your advertising. Our unique metrics help advertisers gain insight into the context in which their advertising was viewed, and the success of viral distribution strategies.