LiveRail for Publisher's campaign trafficking and management environment was designed from the ground up for video. Its interface is intuitively designed to streamline the video-ad trafficking process both in terms of UI, but also by including time saving features like automated ad-asset encoding. This makes the process of setting up, managing and tracking video campaigns faster, richer, easier and more efficient.

Target the way you want
LFP's rich targeting capabilities allow you to target campaigns from broad, high-level paramaters such as geography and day-part all the way down to individual shows, series or media ID. Combined with capabilities for domain-based, content category, or syndication-partner based targeting, LiveRail lets you target with the granularity you need.

Next Generation Ad Units and Packages
LiveRail is fully designed to support the full range of next generation video ad units; including overlays, bugs, tickers and of course pre/mid/post roll. Supporting next generation ad-units requires no additional technical burden for publishers; and as new formats develop, you can offer full support without any additional integration or setup; including complex combinations such as sequencing and exclusivity.