Video’s rich interaction between viewer and ad creates opportunities to measure performance in ways never before possible. Traditional display ad servers measure just "impressions served", but LiveRail for Networks is built to natively track and report on vital video-specific metrics as well, like percentage viewed/completed, pause/resume and muting, giving advertisers greater insight into the performance of their campaigns.

Volume, Performance and Financials
LiveRail for Networks gives you complete insight into the performance and delivery of your video advertising campaigns, across all your publishers. With LFN, you can easily view campaign and network-wide activity, while easily generating financial reports to track payouts and invoice rates for all your publishers and advertisers.

Inventory
LFN's rich reporting enviornment allows you to easily track and forecast your publisher's available inventory across content groups, categories, geographies and more.

Zero-Discrepancy Reporting
Since LFN is built on the same core platform as LFP, there are zero discrepancies between the figures you and your publishers work off of.