Targeting, Pacing and Delivery
LFN's rich targeting capabilities allow you to target campaigns from broad high-level paramaters such as geography (to DMA) and day-part all the way down to individual content tags, domains or shows. Targeting, pacing and delivery rules can be controlled centrally on a per-publisher or per publisher-group basis - giving you the control and flexibilty to make delivering ads to large groups of publishers simple. And since LiveRail for Networks is fully integrated with LiveRail for Publishers, any delivery, targeting or pacing rules you apply centrally are immediately enforced across your publisher's enviornment.

Per-Publisher and per-Advertiser Billing
LiveRail's rich reporting and financials system enables you to quickly and easily generate granular reports on the financial performance of your publishers and advertisers. Analyzing payouts and net revenue can be complex and time consuming, but with LFN you can generate reports for all interested parties that make calculating how much to pay or invoice your partners simple.