With Junction, publishers can select, optimize, display and track ads from multiple partners, all through a single integration.

Junction gives publishers the flexibility to request and display ads from any ad-source, ad-network or ad-server without having to make adjustments to their media player or technology back end. By using Junction, publishers reduce the lead time to going live with a new ad partners, minimizing unfilled inventory and maximizing revenue. Junction’s intelligent approach to ad-selection ensures that your viewers are shown the most relevant and highest value advertising in each available ad-slot. Junction also takes care of the complex process of distributing available inventory among partners and content owners; allowing you to divide available inventory according to rights, and track revenue share accordingly.