Junction allows publishers to work with as many ad sources or ad networks as they want, and automatically optimize the selection of ads from across these partners to maximize revenue. By using Junction, publishers can eliminate unfilled inventory, while also maximizing the revenue generated by every single available ad slot.

Minimize Integrations and Setup
Junction streamlines the process for adding new ad sources; eliminating the need for a new technical integration for each new ad partner. New ad sources can go live in a matter of minutes; not weeks. From Ad Servers like DoubleClick's DART or 24/7's OAS to Ad Networks like ScanScout, Broadband Enterprises or AdSense, Junction makes connecting to, and reciving ads from any source as easy as filling out a few fields on a form.

Manage Ad Insertion Rights
Junction allows content owners to control and distribute their available ad inventory across interested parties; and make smart decisions about who has the right to insert ads into your content as the content is syndicated to other sites. Using Junction, ad requests can be disbursed among partners according to the allocation rules you set; including selecting certain partners in priority, and using others only as backfill providers. We do not require the right to sell advertising into your content, take a revenue share or force you to only use our ad partners. Instead, Junction operates as a truly agnostic engine working to maximize revenue, and optimize relationships with your selected ad partners.

Consolidated Reporting
By consolidating all advertising through a single platform, publishers can receive a single report on their advertising activity and revenue generation from across all their partners. Junction eliminates the need to manually consolidate reports from multiple ad-servers saving time and providing a more accurate picture of your advertising activity.