LiveRail delivers technology solutions that enable and enhance the monetization of internet-distributed video. By focusing specifically on challenges and opportunities created by online video, our tools are designed to be easier, more efficient and more effective than traditional display ad servers to deliver and track advertising into this exciting new medium.

As the technology surrounding web video has evolved, so have viewers habits. This year, over 150m people will regularly watch video online in the US alone. Despite this incredible growth, the volume, value, quality and relevance of advertising has failed to keep pace. Advertisers are failing to get their messages to consumers, publishers are failing to adequately monetize their content, and viewers are being forced to endure irrelevant, intrusive advertising. Given that most publishers are trying to monetize their video using decade old technology platforms and paradigms designed for serving banner ads into static HTML pages - is it surprising?

LiveRail believes the solution lies in creating new, video-specific approaches and technology platforms to manage, deliver, optimize and track video advertising.

Internet video is a medium with the potential to be as important in the 21st Century as television or radio were in the 20th... Our goal is to provide the tools and advertising technologies that make the business possible.

Founded in 2007, LiveRail's senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc is headquartered in San Francisco, California, and is a venture capital backed company.